Saturday, 15 August 2015

Week 5: Lightbulb moment/Development

I took the previous posters focusing on the statistics around misrepresentation and changed it to align with another approach: the idea of the New Zealand flag being too similar to the Australian flag.
In this version I've subverted some of the stars in the New Zealand flag with stars from the Australian flag, with the rest of the flags elements belonging to both. This effect I believe shows how easily the two can be mistaken for each other as immediately you might not even notice there's anything wrong with the flag. I've decided to highlight the vote for a change with red as an eye catching way to emphasise the main message of the poster without just making it the tagline and boring viewers at first sight. The tagline I have used "Identity Crisis?" is a way to engage viewers - to ask them a question and make them wonder what they're looking at and stop to find out. People passing by who stop to have a look may not even notice the stars are mismatched until they stop to consider the poster.


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